Sony has indicated her intention to enter the UAV filming industry, going to compete with DJI directly. Sony has traditionally been supplying imaging sensors to DJI’s camera, and now she has decided to make her own flying camera. Will Sony be successful or will she crash and burn like GoPro?
Personally, I am really excited and believe that Sony has the ability to make their own UAV and also to make their own processor and sensors without relying on a 3rd party. If Sony can bring their industry leading camera technology to their flying cameras, it may potentially bite off a big chunk of business from DJI. Now filmmakers can shoot with the same color profile from their ground cameras to their flying cameras.
Beating DJI in this industry is not going to be easy. DJI has already deeply captured the market and has many years of experience in making the world best gimbal. Can Sony create the same or better gimbal?
This is going to be exciting. Competition in the market is always good for consumers. It will bring about new innovation! Let’s see what Sony can offer in Spring 2021! Check out: https://www.sony.net/SonyInfo/airpeak/ for more details.